标签：advertising
这周在公司分享会上分享了《Finding the Right Consumer: Optimizing for Conversion in Display Advertising Campaigns》，下面贴出分享的主要内容。
Global Model
Evaluation Metric
文章参考于：http://www.cs.cmu.edu/~yandongl/papers/wsdm2012.pdf
Finding the Right Consumer: Optimizing for Conversion in Display Advertising Campaigns
标签：advertising
原文地址：http://blog.csdn.net/lming_08/article/details/42835707
